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  • Experience Design: A Multisensory Approach

    To create genuinely unforgettable brand experiences, we must design for all human senses and contexts—visual, auditory, spatial, and environmental—while embedding Trust, Commitment, Loyalty, and Belongingness at every layer. Here’s how to integrate these disciplines into a cohesive "Emotionally-Driven Experience Design" strategy.

  • Visual Design:

    Use aesthetics to evoke emotion and reinforce brand love.
    Key Tactics:

    • Colour Psychology: Warm palettes (reds for passion, golds for loyalty) vs. cool tones (trust blues).

    • Typography Personality: Friendly rounded fonts (belonging) vs. strong serifs (commitment).

    • Iconic Symbols: Heart motifs, mascots (e.g., Twitter’s bird = belongingness).

    Micro-Interactions: Animated "like" buttons, confetti on sign-up (dopamine

  • Audio Design

    Build emotional connections through sound.
    Key Tactics:

    • Sonic Branding: Unique jingles (Intel bong), mnemonics (Netflix "ta-dum").

    • Voice Tone: Friendly (Duolingo’s owl) vs. authoritative (Apple’s Siri).

    • ASMR Triggers: Satisfying clicks and crunches (e.g., skincare brand unpacking sounds).

    • Personalised Playlists: Spotify’s "Daylist" adapts to moods.

  • Video Design

    Use motion to deepen emotional bonds. Storytelling That Stirs the Heart
    Key Tactics:

    • Hero Films: Cinematic brand stories (Apple’s "Shot on iPhone").

    • User-Generated Content: Featuring real customers (GoPro’s adventure clips).

    • Behind-the-Scenes: Humanising the brand (Patagonia’s ethical sourcing docs).

    Interactive Video: Choose-your-own-adventure (e.g., Netflix’s "Bandersnatch").

  • Space & Environment Design

    Make physical spaces feel like an embrace.
    Key Tactics:

    • Storytelling: Disney’s hidden paths = playful belonging.

    • Crafting Compelling Visuals: Capturing Colour palette, Ethnic Elements

    • Signature Scents: Hotels (Westin’s white tea) or retail (Lush’s aromatherapy).

    • Tactile Materials: Warm wood (trust) vs. sleek metal (innovation).

    Adaptive Lighting: Cosy (restaurants) vs. energising (gyms).

  • The Multisensory Design Framework

    1. Trust → Visual clarity + calming audio + transparent video + ergonomic spaces.
    2. Commitment → Consistent branding + reward sounds + serialised content + member-only zones.
    3. Loyalty → Bold visuals + anthem music + fan tributes + trophy-case displays.
    4. Belongingness → Community art + crowd noises + UGC walls + lounge spaces.